The British Equine Trade Association (BETA) International
Exhibition at the NEC proved to be an extremely busy and profitable three days
for the Derriere Sales Team.
We welcomed over 120 retailers onto our stand from the UK and abroad.
As a result, we have dispatched orders this week to twenty countries including Japan , Korea ,
USA , France , Sweden ,
and Spain .
The underwear and breeches collection were on display in the
fashion show, three times a day, which was brilliantly choreographed; this was
a really exciting marketing opportunity
for us and something that we will certainly be repeating.
Our stand looked stunning thanks to the flair of Claire
Galer our Chief Designer.
We were very proud to be displaying images of Carl Hester for
the first time since his most generous offer to endorse the underwear range.
The overall message that we received from the trade at BETA was that Derriere
Equestrian has been accepted as a major new high-end equestrian brand and our
products are in demand!
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