What is Perfect?
Social media is absolutely full of it, it oozes out of every
pore like a teenager with acne. We’re either desperately for IT, or actively
seeking to subvert IT. But, that’s beside the point, by engaging into dialogue
with IT, we are ultimately all guilty (myself included) in seeking to define
the simply undefinable, and as such we are all responsible for making ourselves
feel frankly somewhat less than perfect.
So take a deep breath guys and swallow this bitter pill,
because there is no perfect bottom, there is no perfect bosom, and if there
was, well we’d find a flaw.
Why? Not because we’re bitches but because it’s
subjective: what is one person’s blue might be another person’s green. We all
see things differently and we should actively celebrate the differences, these
little quirks of nature, and not try to find one size to fit all.
Here at Derriere Equestrian we do just that. Take a look at
our Derriere of The Year Campaign, a group of gorgeous men and women, all
different shapes and sizes, all united in being extremely talented, vivacious
and full of confidence. It is the personality that bubbles behind their
physiques that makes them Derriere Equestrian’s standard of perfection.
Everyone may have different ideas about what is perfect but
what we can unite ourselves with, is that which can enhance our performance,
our comfort, our ambitions. We sell pants, but we don’t just sell pants, we
sell a tool to increase a riders potential, we sell something that has been
extensively researched to suit EVERY body, EVERY rider.
Who can argue with the
statistics? In a very short space of time we have gained the backing of Carl
Hester MBE, Dressage Olympic Gold Medal Winner in 2012, together with many international top names all over the globe in: Eventing, Endurance, Dressage, Show Jumping and Polo. We have been awarded
Silver at the SPOGA Innovations Awards 2014, finalist in 2015 BETA Business Awards and Winner of the FEDEX Small Business award 2016. We export to over 27
countries and we are stocked in 126 retailers all over the world.
We don’t buy into the idea of perfection, we make our own ‘perfect’, we’re unique and we play by our own rules and standards. One size does not fit all, and perfect doesn’t exist, only you, and only you matter.
Lottie Keble-Wyatt
TEAM DERRIERE
www.derriereequestrian.com
www.derriereequestrian.com