What is Perfect?

What is Perfect?

 

Social media is absolutely full of it, it oozes out of every pore like a teenager with acne. We’re either desperately for IT, or actively seeking to subvert IT. But, that’s beside the point, by engaging into dialogue with IT, we are ultimately all guilty (myself included) in seeking to define the simply undefinable, and as such we are all responsible for making ourselves feel frankly somewhat less than perfect.

So take a deep breath guys and swallow this bitter pill, because there is no perfect bottom, there is no perfect bosom, and if there was, well we’d find a flaw. 

Why? Not because we’re bitches but because it’s subjective: what is one person’s blue might be another person’s green. We all see things differently and we should actively celebrate the differences, these little quirks of nature, and not try to find one size to fit all.

Here at Derriere Equestrian we do just that. Take a look at our Derriere of The Year Campaign, a group of gorgeous men and women, all different shapes and sizes, all united in being extremely talented, vivacious and full of confidence. It is the personality that bubbles behind their physiques that makes them Derriere Equestrian’s standard of perfection.

Everyone may have different ideas about what is perfect but what we can unite ourselves with, is that which can enhance our performance, our comfort, our ambitions. We sell pants, but we don’t just sell pants, we sell a tool to increase a riders potential, we sell something that has been extensively researched to suit EVERY body, EVERY rider. 

Who can argue with the statistics? In a very short space of time we have gained the backing of Carl Hester MBE, Dressage Olympic Gold Medal Winner in 2012, together with many international top names all over the globe in: Eventing, Endurance, Dressage, Show Jumping and Polo.  We have been awarded Silver at the SPOGA Innovations Awards 2014, finalist in 2015 BETA Business Awards and Winner of the FEDEX Small Business award 2016. We export to over 27 countries and we are stocked in 126 retailers all over the world.

We don’t buy into the idea of perfection, we make our own ‘perfect’, we’re unique and we play by our own rules and standards. One size does not fit all, and perfect doesn’t exist, only you, and only you matter.

Lottie Keble-Wyatt

TEAM DERRIERE
www.derriereequestrian.com