Derriere
Equestrian, The World's Leading Equestrian Underwear Experts Announce The
Launch Of The New De Sportief Sports Bra
Derriere Equestrian announce the highly anticipated new product launch
of its sports bra. The launch expands on the signature range of its
specialist Equestrian base wear. In January 2017, the new De Sportief bra went
into production with a creative, high end brand ethos, mirroring the precise
& exceptional fit of the core range. The official launch hit the catwalk in
a blaze of publicity at the BETA International trade fair at the NEC and at
SPOGA Horse Cologne in February.
Unique design aspects of the bra
present it as a world first due to bespoke elements. Specifically crafted to
meet the needs of the high impact nature of equestrian sports, the elements
include a low, wide torso band which sits deeper than the average sports bra to
give thoracic core support, while the angled padded straps are designed to
alleviate neck and shoulder pain. The garment has the finish of luxury
lingerie, something lacking in the sector today.
The launch offers a buying choice
for women involved in the wider market of high impact sporting activity
including running, aerobics, hiit, circuits and gym work. Claire Galer is the
creative force that revolutionised the equestrian underwear landscape and took
it far outside the long accepted norm. The company paved the way for luxury
with comfort at its core, coining the phrase 'function at its most lavish.’
Claire comments. “We are
delighted to have brought to the equestrian and sports market a bra that is set
to revolutionise sportswear, the feedback we have received at launch through
BETA and SPOGA Horse has been overwhelming. We have spent two years designing,
prototyping and performance testing the style. The result is an innovative
product positioned at the forefront in breast control for sports exertion. The
DE Sportief is the style for the future, a fusion of compression and
encapsulation creating the perfect hybrid design in sports bra technology.
Derriere Equestrian is known globally for quality, style and performance, and
demand for the DE Sportief has already grown at a phenomenal rate, we are
excited to see completion of first production with our team and have already moved
forward into second production.
Like all Derriere Equestrian
undergarments, the racer-back-style Derriere Sportief Bra with padded straps
features completely seamless areas, to minimise rubbing - the cup areas are
therefore super-comfortable and soft to the touch. It offers full zipped entry
for easy access - so no more getting ‘stuck’ when you try to remove your sports
bra after a hot training session! As you’d expect from Derriere, a
fashion-focussed product in a stunning colourway that you will be proud to show
off at your exercise class or gym - the Sportief is no shrinking violet!
Remember too that if you do choose to ride in a ‘normal’ bra that the standard
strap formation can be extremely inconvenient and annoying, if the straps fall
down beneath a show shirt, stock and jacket! So the racer-style is practical
too
De
Sportief Equestrian Sports Bra
- Compression
& encapsulation to deliver superior support
- Ultra-tight,
seamless second skin fit
- Minimizes
breast movement, gives additional support
- Alleviates
discomfort & reduces chest ligament damage
- Racer
back mesh design with full thoracic support
- Deeper
set for core stability and thoracic support
- Prevents
neck & shoulder pain, supporting the Trapezius & shoulder sling
structures
- Easy
front zip fastening, with additional security hook and eye feature
- Plush
branded finish of high-end luxury lingerie
- Deep
V-plunge neck line
- High-tech,
breathable, temperature regulating fabric with a luxurious feel
- Padded
adjustable shoulder straps to help alleviate neck strain
- Three
tier moisture wicking transport system, Dry Wicking
- Restricts
movement, lifts, separates, & supports for enhanced shape
- Non
wired, functional support seam to shape the breast
- Size
Guide - 7 size options covering 14 bra selection sizes. The product design
is engineered to offer a selection in size guide.
- For
enhanced compression, select the size option of your bra size.
- For a
less compression & enhanced shaping we advise to go up one size.
- RRP
£53.99
The De Sportief bra will be available to stockists and
consumers April 2017.
Brand Information
The De Sportief bra will be available to stockists and
consumers April 2017.
Launched in September 2014 Derriere Equestrian has grown
into an International creative powerhouse flying the flag for British design in
an incredible 36 countries.
The brand can now be found in over 230 stockists
internationally. The Derriere Equestrian label is committed to creating cool,
functional equestrian base wear of exceptional quality for men and woman
globally.
Tel: +44 (0)1386 853872
