The Derriere Day Conference 2015

The Derriere Day Conference 2015

The 14^th October 2015 saw Derriere Equestrian open their doors to the Equestrian Trade and the inaugural Derriere Day Conference was launched. Held at The Lifford Hall in Broadway, Worcestershire the event attracted retailers and equestrian trade from: The UK, Ireland, Poland, The Netherlands, Sweden, and Italy. With other retailers from the Derriere family in: Germany, Denmark and Finland very keen to be a part of the event. Further afield in: Australia, Japan, USA & Canada Derriere retailers are keen to log in and view the presentations online, to take advantage of this outstanding CPD experience.

The concept of the Derriere Day was born as the brain-child of Claire Galer MD at Derriere Equestrian. After the first successful year of trading, Claire felt an important factor of successful business practice, is that of looking after your clients, customers and colleagues and where possible giving back to the industry and to the trade.

Claire Galer says of the event “I wanted to organize a conference for our industry that provided a platform for learning and expansion of skill-sets and knowledge. With all content focused on current trends and tools to optimize retailer’s sales and marketing skills in these areas”

The day featured guest speakers: Sarah Orchard of Orchard Marketing and Amy Fothergill from Horse and Hound. 

Claire Galer opened the presentations with an overview of Derriere Equestrians first year of trading and the journey the business has travelled so far, this was followed by a short briefing on optimising Derriere displays and points on staff training and increasing sales. Michella Jorgensen of Team Derrieres Padded Support System Design in Italy flew over for the event and joined Claire on stage to discuss the development, research and manufacturing process the DEPSS has gone through to bring the products to market. 76 guests 

registered for the day, the turnout was very pleasing for the 

first of an event of this kind.  Tim Galer, Director at 

Derriere Equestrian, introduced all the speakers 

throughout the day and assisted in 

fielding questions.

The presentations given by both Sarah Orchard and Amy Fothergill had the entire audience engaged from the off, they both presented to an exceptionally high standard, with such advanced knowledge in their fields of specialism, that resulted in all delegates wanting to pocket size both Amy and Sarah and take them back to their offices! The content covered included: Marketing, 3 key steps to success, target markets, 5 marketing must do’s, Google, Customer Databases, Newsletters, Mailchimp, Promotions, Blogging, Social Media, Analytic s, how to use Facebook, how to use Twitter, how to use Instagram, benefits of Blogging, Content, Insight, SEO, Web, Mobile Optimization. The interaction between the delegates and the speakers was highly engaged, everyone involved had a superb day and without any doubt learnt so much.

Over a delicious lunch prepared by Juliet Ascroft from “For the love of food”, the delegates were entertained with a fabulous fashion show presented by the team of Derriere Equestrian Models: Laura-Eve Thyer, Jude Broom, Jamie Roach and Louis Payton. Video footage of this will also be available to view on the Derriere Equestrian Multimedia pages via the website.

 

Ian Piper from the Derriere graphics design team videoed all the presentations and was available with his vast knowledge on all technical design for all delegates throughout the day.

After such a successful inaugural event, Derriere Equestrian have already started putting in place the plans for an even bigger event next year. Claire Galer says “We have been approached by a number of brands to join us next year and to work with us on this great concept. I cannot reiterate how important it is to us, to work closely with all of our clients and ensure they feel looked after by our brand. We will once again plan to bring to the trade an informative, interesting and engaging day of sales and marketing for the retail trade once again in 2016.  We would like to thank all those that were involved, the entire team who pulled together such an outstanding day, our exceptional guest speakers, our beautiful models, Juliet Ascroft of “For the love of food” who ensured everyone was well catered for throughout the day, Ian Piper for his Video Skills and of course a big thank you to all those that attended the event from all over the UK and from Europe too. An absolute success and we feel very proud to have hosted such a beneficial event for the equestrian trade”