Derriere Equestrian SPOGA - BETA Round Up Spring 2016
Derriere Equestrian The Underwear Experts.
BETA International & SPOGA Horse Spring 2016
Following on from such an outstanding January and February with both BETA International and SPOGA Horse Spring 2016, we are delighted to welcome our new equestrian retailers onto our existing roster of high quality UK, European & International stockists. Throughout the course of both exhibitions, we were inundated with visitors to our stands from both our existing clients and many new.
BETA International - The majority of our business was UK based, representing 70% of our meetings and sales, but it was also superb to meet with our strong and growing clients from abroad. Meetings with our US, Korean, French, Dutch, Irish, German and Polish retailers saw continued growing reorder levels and great feedback from clients. Over the 3 days we had some great meetings with new UK clients and it was an absolute pleasure to find them now seeking us out to stock our products as the buying requests are getting more frequent in-store!
SPOGA Spring followed directly on from BETA and was also a huge success for the Team - The road trip from the NEC to Koelnmesse, took in staff training at European retailers along the way and the time spent in Cologne with our clients was very rewarding and exceptionally productive. In Germany, 86% of our business meetings and sales at SPOGA were European and International, servicing our ever growing family of retailers around the globe. Once again our visitors included many existing customers by pre-arranged appointment and drop in - This saw a significant growth in our re-order level, following the same sales trend as BETA. With clients from Finland, Hong Kong, Germany, Russia, Denmark, Belgium, Spain, The Netherlands, Sweden, Saudi Arabia and Italy placing significant orders, there are going to be more and more super-comfortable riders out there!
March 2016 sees our products stocked in 105 Retailers, in 29 Countries. Derrieres are readily available to the end user through many retailers all over the world.
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