The Business of Show
The winter trade show season is upon us, and Derriere Equestrian is very excited to be heading off to the UK’s British Equestrian Trade Association (BETA) International (22-24 Jan), followed by SPOGA Horse (5-7 Feb). These industry trade shows offer us a thrilling opportunity to meet retailers and buyers face to face, and to showcase our range of ergonomic, sporting riding underwear and breeches to interested parties. You can’t beat touching a product, stretching it to assess its malleable properties, stroking the tactile material, checking out the manufacturing quality, and examining the dimensions and sizing - this gives store owners, buyers and distributors the chance to see the Derriere Difference - a superior product that is a market leader! So we welcome the chance to invite interested parties onto our striking purple exhibition stand for a drink and chat at both trade shows, to discuss stocking our innovative range.
So what can retailers expect when they peruse the latest ranges from Derriere? Derriere Equestrian is without doubt the first equestrian undergarment rage to provide effective, stylish riding underwear. No bulky seam-lines, or stitching on the seam-lines where rubbing can occur! We use wicking materials with bacteriostatic properties, and of course padding is a unique selling point of Derriere’s range. We use breathable fabrics and yarns, eradicating the adverse effects of materials that absorb perspiration, causing chaffing and irritation to the skin. Importantly, our underwear is ergonomically and scientifically designed, ensuring no fabric edges will interfere with the anatomical proportions of the rider’s body where there is contact between rider and saddle.
Paying for quality
Our price point has been placed within the mid to upper range, and our customers testify that the price reflects the quality of the garments, and the manufacturing processes used. These are specialised sporting fabrics from Italy, using the highest grades of quality control, with 50 quality control measures between the start of manufacture to dispatch. You can’t put a price on comfort and a more effective partnership with the horse!
Our company has a successful distribution model with wholesalers, agents and retailers in scores of countries; orders come direct from our UK warehouse and we have a very swift and professional logistics team fulfilling trade and website orders.
Derriere is an award winning company - we were victorious in the 2016 Fedex Small Business Awards, were finalists in last year’s BETA Business Awards, and in 2014 won the coveted Spoga Horse Silver Innovation Award. We look forward to finding out who receives accolades at BETA and SPOGA this year!
A revolution
We are also thrilled to be launching our Derriere Sportief Bra at both trade shows - this is a ladies’ sports bra made from high-tech, breathable, temperature-regulating fabric that wicks away moisture, so please do come along and see why this attractive, empowering product is set to revolutionise the sports bra market! We are taking client bookings from all over the world, so do get in touch to reserve a time-slot if you’d like a personal showcase of our range. (+44 (0)1386 853039).
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