International focus - Why fabulous Finnish riders favour our Derriere Equestrian foxy fashions

International focus - Why fabulous Finnish riders favour our foxy fashions

Derriere has a well-selected range of equestrian stores stocking our products internationally, boasting a growing team of esteemed and professional retailers that we work with all over be the world. ‘Just Dressage’ is a leading Finnish retailer of equestrian products, and a key international retailer of Derriere Equestrian’s revered under-garments. 

We caught up with CEO Matilda Hyle, to find out why she loves the Derriere range:

DE - Our first question has to be - what is your best-selling Derriere Equestrian product at Just Dressage?

MH - It’s the Derriere Equestrian Performance Padded Panty! Our customers love the fact that it is designed to eradicate seam-lines - so there’s no rubbing, chaffing or abrasions for the wearer, due to stitched seams. Next would be the Derriere Equestrian Performance Padded Shorty - the design is beautiful, and combines the company’s bonded technology with the light seam stitch.

DE - Can you describe the equestrian marketplace in Finland?

MH - Horse owners in Finland are varied! They include mainly those who board their horses at bigger barns and stabling facilities. The people who keep their horses at home are a bit less common in our locality - however, we are located in Espoo, just 15kg from the capital city of Helsinki. Here, the land is expensive and most stables are located in the surrounding counties!

In Finland, riding is a growing sport, and most of the new riders in our country are adult amateurs. They’re looking maybe for a past-time that is relaxing and ‘outdoorsy’, and maybe to get in touch with nature through the horses, as an opposite to sitting at the office for hours on end, in their job! They love the Derriere range.

DE - What do you think are the main riding disciplines that your customers take part in?

“Customers come to us for quality products that support their riding aspirations, and work well for a fair price...”

MH - The customers that choose Derriere are mainly dressage and hobby riders; they tend to be not only people that own their own horse, but also those who lease a horse a couple of times a week, or who ride in riding schools. They come to us for quality products that support their riding aspirations, and work well for a fair price.

Would you like to stock Derriere Equestrian’s underwear range for horse riders?

The full Derriere Equestrian range is now available in over 200 equestrian retail stores, across over 30 countries. From Australia and New Zealand to China and Japan, and from the United States to Europe, we welcome pioneering, forward-thinking retailers who want to showcase modern brands and technologically-advanced products. If you represent a retail outlet and would like to become a stockist, contact us today at info@derriereequestrian.com